Business Coaching

Whether you’re an entrepreneur, wannabe entrepreneur, employee, or job seeker, you’ve come to the right place.

Here is what some of my past clients have to say about me.

Here are answers to some frequently asked questions.

How coaching helps your business

Through coaching, consulting, and/or training, I can help you:

  • Research your industry, competitors, customers, and fusion marketing partners. Information is power.

  • Find your niche. Careful positioning can reduce or even eliminate competition, allowing you to focus on your clients.

  • Implement effective marketing processes and methods. Build lasting relationships with your customers to keep them coming back for more.

  • Implement your plans. You’re open for business.

  • Measure results. Capitalize on what works and cut off the dead wood.

  • Troubleshoot. Increase results while reducing effort through increased efficiency.

  • Enjoy yourself. Your business exists to serve you, not the other way around.

  • Forget revenue. Profits are the final yardstick for measuring success.

Bestselling author Michael Gerber identified three basic business personalities in his Emyth books. These personalities are:

  • Technicians are “doers”. They live for the moment and see everything that arises in terms of actions that must be taken. They are the bakers, the tinkers, the tailors, the cobblers, Web designers, consultants, and more. Technicians are very important because a business that doesn’t do anything isn’t much of a business.

  • Visionaries are “idea” people. They think in the future and bring their dreams and goals to the table. Visionaries are very important because all businesses start with ideas and need a steady supply of innovation to keep going and growing.

  • Managers are “law and order.” They apply past-based thinking to impose structure and order in the form of procedures, policies, methodologies, and more. Managers are very important because a business that is run without order cannot attain true success. If you’re guessing that management and vision are competing forces, you’re right.

Most people are technicians by nature. Someone who is among the best at what s/he does might open a business bakes only to learn that her or his specialty is only a small part of running the shop—a brutal lesson to learn after investing so much time, energy, and money. Little saps a person’s precious life energy faster than a struggling business.

The key to business success is balancing the visionary, technician, and management roles into a harmonious unit. Balancing great ideas with solid action in an orderly manner will catapult your business to success. I can help you do that.

How would you like to:

  • Get more bang for your marketing efforts?

  • Spend as little as 16 cents on every marketing dollar?

  • Turn $1 in sales into $5, $10, or more?

  • Find the 20% of your business that creates 80% of your profits?

  • Stop competing on price and start competing on value?

  • Avoid the top 5 marketing mistakes that lose sales?

  • Grow your profits, the best measure of your true success?

  • Cut expenses and boost profits by implementing efficient systems?

  • Generate compelling marketing collateral and ads?

  • Learn from an entrepreneur with a 90+% success rate?

What's the catch?

Just one: You can absorb all the business information in the world and still fail miserably. Why? Because business knowledge is only part of the story. To succeed at business (or any part of life), you must have the mental programming that will allow you to achieve the success you deserve. You will execute your programming to the letter. Thus, if your programming is set for failure, your business will go under. If your programming is set for success, then nothing will be able to stop you. You’re either your own best friend or your own worst enemy. It’s that simple.

The good news is that you can replace your negative programming with positive programming that will drive you to increased success. In most cases, I find that my clients need a mix of personal and business coaching. The exact mix depends on the individual client, which is why I tailor my services to your needs—never the other way around.

What if I'm an employee, not an entrepreneur?

Layoffs and outsourcing combined with aggressive belt-tightening are making your job less secure than ever before. Even if you remain employed, there is no guarantee that you will have a pension, 401k, or other retirement savings. You may not even have health insurance! Are you a job seeker? Guess what: You have all the problems of an employee without so much as a paycheck.

How can you secure your position or land that dream job? Easy. Treat your job or job search like the business it is. Create a mini business and marketing plan for yourself. Implement that plan and make yourself absolutely indispensable to current and prospective employers.

Why you should work with me

Here is what some of my past clients have to say about me.

Here is my story.